Thrasio : The Story of the Icarus of New E-commerce Aggregators
Thrasio rode the
e-commerce boom in 2018 with a clever idea: buy up successful Amazon sellers and combine them for greater efficiency.
Thrasio made savvy acquisitions. They built strong relationships with sellers and offered a good exit strategy and a platform to keep growing after the sale.
A Perfect Storm
Thrasio’s meteoric rise in e-commerce came crashing down just as fast. Many factors came together to create a perfect storm that led to their bankruptcy filing in February 2024.
The lawsuit between Bo International and Mensa Brands
Mensa Brands allegedly failed to make an initial payment of ₹10.2 crore as agreed upon in a 2021 acquisition deal for Bo International's Florona brand. To check out this master case study click the link below