BY ARUNAV DAS WWW.BLOG.MERGEDECK.PRO
Yepme and PepperTap, two startups, failed due to a disconnect between their products and the market's needs. Yepme suffered quality control issues and layoffs, while PepperTap overlooked logistical complexities and consumer education.
Foodpanda, the online food ordering platform acquired by Ola, is a case in point. Even with heavy investor funding, their aggressive customer acquisition strategies, including hefty discounts, proved unsustainable.
AskMe is yet another e-commerce services firm that failed to compete with bigger players like Amazon and Flipkart as it could not reach the needed economies of scale.